Many people use YouTube to watch cat videos, read product reviews or watch other people play video games. Others use it to make money.
Making money on YouTube isn’t always easy to do, so if money is your goal, skip it. However, if you’ve already been making videos for years, you might be able to get into it.
Here’s what you need to know
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If you want to make money directly through YouTube, you need to become a YouTube partner first. Once you become a partner, there are several ways to make money, but you must meet these requirements to be one:
The more videos you have, the more likely you are to reach this threshold. High-quality videos are more likely to be viewed, so it pays to pay attention to planning and production. Once you have met the criteria, simply click into your profile and navigate to the “monetization” section.
The Super Chat feature lets viewers pay to have their messages flashed while a live stream is broadcast. As a partner, you can make money through ads and membership perks.
There’s more than just AdSense available on YouTube. You can also make videos available on YouTube Premium, an ad-free subscription service. You’ll get a portion of how much money the members pay, based on how many times they watch your videos.
To be approved as a Google advertising partner, you need to connect your channel to AdSense, the company’s proprietary advertising platform. AdSense lets advertisers bid on video space based on factors like your audience, video topic and relevant keywords.
In general, ads are displayed only when someone clicks on or watches an advertisement, so views do not translate directly into real money. Also, YouTube takes a slice of the ad sales on its site; it won’t divulge the rate.
Your account balance must reach $100 before you receive payments, so if you have a small channel, you may get paid only every few months. Remember to set aside some of that cash for taxes, because AdSense payments might not get deducted for taxes.
You can do recurring crowdfunding or project-based crowdfunding. Recurring crowdfunding lets you pay an amount you specify on a regular basis. In order to become a successful business, you’ll need to generate a substantial income stream from your channel. Incentives like one-on-one video chats, private classes or merchandise can motivate viewers to sign up.
Make an Indiegogo, Kickstarter, GoFundMe, or Patreon campaign to help your project financially or make a sustainable income if it doesn’t succeed.
Companies that are interested in your channel’s audience may offer you video sponsorships or product placement deals in exchange for a shout out. Fees may be paid on a per-sale basis or on a commission-based basis. Make sure you are willing to vouch for the company and the products you’re selling before signing up on affiliate marketing sites such as ShareASale, Click Bank, and CJ Affiliate.
You must indicate in the video’s advanced settings tab that your video contains paid advertisement by ticking the “video contains paid promotional content” box.
Let your audience know about merchandise you have or services you offer that are relevant to them, and provide links in your videos. For example, Ryan Kaji, star of the Ryan’s World channel, sells toys, T-shirts, and other products. Sell physical items, such as books or art prints, but you can also sell products that are meant to be viewed online, such as e-books. Make sure your products are safe and secure before announcing them to the public.
YouTubers can connect with viewers at meetups and sell merchandise. They’re typically best suited to ones with active and engaged subscribers. People without large audiences might want to skip the ticketed events and sell merchandise instead. Also, for those who use videos to teach people to draw, you can run a free class in a local park and sell a book of drawing techniques afterwards.
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